Recap from the first meeting taking place on the initiative "Loyalty concepts".
NI Round Table at hotel At Six, Stockholm August 29, 10:30-16:00
We openly discussed various topics. The participants presented their concepts and thoughts about collaboration. Business-sensitive information and/or information about pricing, financial models etc. was not shared. We divided into groups discussing the future of loyalty concepts before bringing everyone together and summarizing the discussions.
Discussion points:
1. Which areas are best suited for collaboration - the composition of the customer base (age, interests, etc.), sectors, geography.
2. Collaboration and ambitions to build / participate in digital ecosystems?
3. How can the Nordic Initiative be used as a platform to enable synergies?
4. Which topics should we put on the agenda for further exploration/discussion?
The report from the meeting will be shared with all the members to have their input and comments before the next meet up.
Discussions from the meeting:
Matters of common interest and which are not an area for competition
The threat picture - big techs - what are they doing, maneuvering and ambitions in the Nordics. What does it mean for consumers, and what does it mean for existing players
Regulatory landscape - what is the intention and arrangement from the EU (DSA, DMA, PSD3, GDPR 2.0 etc.)
Technical discussions
Categorization, technical infrastructure, experience in using technical solutions & tools
Advertising and the media landscape
How to ensure good placement of advertisements, how to handle regulation and the opportunity to use insight
Possible deliveries
Industry standards and norms
Knowledge development - insight sessions and inspiration trips, as well as the Expo
Discuss areas of common interests in one place across the Nordic region and coordinate and ensure relevant flow of information between national initiatives
Increased trust between the actors as fertile ground for more cooperation - the Nordic model goes digital....
Important considerations
Ensure compliance with relevant competition legislation
Each loyalty concept must have good pay-off from the work, and be willing to give/share with others