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Insights from Stockholm: Shaping the Future of Nordic Retail Together



Stockholm set the perfect backdrop for our latest Nordic Initiative Meetup, where top Nordic retailers and industry experts came together to exchange insights and shape the future of retail.

As always, our focus was on sharing experiences, identifying key challenges, and co-creating solutions that drive cost-effective and seamless customer experiences.


Key Highlights from the Meetup


  • A New Partnership: We agreed on our first partnership, and an LOI will be signed in February. Participants from different industries will join a Merchant Advisory Board to further strengthen our strategic initiatives.

  • Summit 2025 Dates Confirmed: Mark your calendars - this year’s Nordic Initiative Summit will take place on September 24–26.

  • Retail Media Initiative Launched: A  working group was introduced to explore opportunities in Retail Media, an area with immense potential for revenue growth and customer engagement.

  • Deep Dive into Checkout Innovation: We selected key topics for further exploration and had a historic meeting with the ECB - featuring Evelien Witlox, Director of Digital Euro, who presented the Digital Euro and its impact on merchants.


A Nordic-First, Merchant-Driven Standard


A standout takeaway from the meetup was the unified commitment to moving forward with the Nordic Merchant Service Framework at full speed. Together, Nordic retailers are shaping a cost-efficient, future-proof standard - one that:


  • Simplifies payments

  • Enhances interoperability

  • Seamlessly integrates loyalty


The Nordic-first, merchant-driven standard is taking shape - by merchants, for merchants.


Beyond the Discussions: Meaningful Connections


As always, the real magic happened in the moments between structured discussions—over coffee, during breakout sessions, and in deep-dive conversations where new ideas took shape. Our meetup kicked off with a common dinner and great networking, reinforcing the strength of our Nordic community.


What’s Next?


This meetup reaffirmed our commitment to shaping a stronger Nordic retail ecosystem. Now, we roll up our sleeves and get to work - because the future of retail is being built together.


Next Meetup: June 5th in Stockholm - we have a lot to accomplish before then!

Let’s keep shaping the future of Nordic retail. 🚀


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