Nordic Summit 2025
Clarion Hotel Malmö Live, Sverige
The Nordic Summit 2025 in Malmö brought together leading experts and innovators for two days of inspiring discussions on the future of retail and commerce.
Day 1 focused on major technology shifts transforming the retail sector, with companies sharing best practices on adapting to evolving consumer expectations and behaviors.
Day 2 explored the forces reshaping retail payments, from collaboration between retailers and central banks to the rise of digital wallets as hubs for loyalty and engagement. The summit concluded with a deep dive into one of today’s most pressing topics: maintaining consumer trust in the age of agentic commerce.
We left Malmö energized and inspired, with new insights and connections that will continue to shape the future of the industry.
Latest news
Shaping the Future of Nordic Retail
one BOLD step at a time
01
Nordic Initiative unites the largest executive network in Nordic retail, connecting leaders across management, technology, and services. In just 2.5 years, we’ve built a trusted platform where frontrunners shape the future together.
A Trusted Executive Network
02
Nordic retail is evolving fast. We turn discussions into concrete roadmaps that strengthen loyalty, streamline services, and advance retail media.
From Dialogue to Direction
03
Merchants are the backbone of Nordic retail, and we give them real influence. From governance to retail tech, they shape the solutions that matter most.
A Stronger Voice for Merchants
04
Standards That Fit Us
Through our partnership with nexo standards, we promote open, cost-efficient, and flexible systems. This avoids lock-in and accelerates innovation across services and loyalty.
05
Structure for Growth
Nordic retail needs more than quick wins—it needs long-term strength. We build structures and partnerships that keep the sector competitive and customer-focused.
06
Neutral Until Ready
We act only when conditions are clear, fair, and merchant-driven. This independence builds trust and ensures progress serves the whole retail ecosystem.
Influence
Influence in Nordic retail means more than adapting to change - it means shaping it. Nordic Initiative ensures retailers and merchants have a hand on the wheel and a seat at the table when the future of retail technology, retail media, and customer loyalty is being designed. By fostering collaboration, amplifying merchant voices, and driving innovation, we’re not just participants in the journey - we’re guiding its direction, ensuring Nordic retail stays future-ready and globally competitive.
We have relatively homogeneous cultures, marketwise and technologically. The value of participating in Nordic Initiative is the way we are finding solutions by sharing, learning, exploring and innovating together. Collaboration helps us provide better services to our customers
Kai Lindström
Vice President, Payments, S Group/SOK, Finland
Acting as a group/region gives us the possibility to influence.
Anders Røe Edvardsen
Director Payment Development at Circle K Europe
Nordic Initiatives is one of the most important forums to participate in when it comes to promoting innovation and collaboration for the common good.
Erik Marcus Torkildsen
Manager Identification and payments at Rema 1000
Nordic Game changers are joining forces
Vision
Through collaboration, we transform the Nordic Retail Story
Mission
We bring high achievers together to drive change
Ambition
Pioneering innovation, setting new benchmarks for excellence
It's a urgent need to find common solutions to the many challenges we are facing these days - no one can solve everything by themselves
Iren Tranvåg
CEO Nordic Initiative
Why & How
Why
The Industry has never experienced anything like this with so many challenges hitting at once.
How
We have established a unique collaboration platform built on trust and friendship discussing trends and cutting-edge scenarios.